Senior Analytics Implementation Specialist and Team Leader by day,
and an avid sleep addict by night.

Analytics Implementation Specialist

I am currently employed by Lendo as an Analytics Implementation Specialist.

At Lendo I get to work with enterprise-scale implementations of tag management for behavior data collection and marketing, all while being a team lead for the Data & Machine Learning team of data engineers and data scientists.

I always strive to improve the data literacy of the organization I work with and always make the effort to make sure that the data collected makes an impact. My current specialization and past experiences make me uniquely qualified to translate and mediate requirements between business and development, explain marketing technology to people who work in legal and privacy teams, educate higher management on the importance of behavior data, etc.


I am open to discuss freelancing opportunities!

Do you have a site that needs a measurement implementation? Don’t know how to migrate to Google Analytics 4? Need a training or a workshop to sharpen your skills? I have over 6 years of technical experience of Google Tag Manager, Google Analytics, and related technology.


The first thing I will tell you is that I am a leader, not a manager. It doesn’t mean I don’t manage - I simply make a distinction between the two. I see leadership as a state of mind – a role – rather than a job or a position in a company.

My leadership style can be summed up in the following:

  • Trust is the most important resource when building culture and humility is paramount
  • By working with core values and situational leadership you build effective, tight-knit teams
  • People you work with already know the answer, you only need to let it be voiced and agreed upon
  • Don’t enforce changes – make them happen by facilitating a culture and process where people you work with feel that they can affect things
  • Micromanagement and context switching induces unnecessary stress

I could go on all day talking about attitude, leadership models, the importance of high availability, intuition, but let me keep the summary short instead.


In a previous life I was a developer – worked with PHP, JavaScript (Node, React), dabbled in Python, but never got hooked on any of it. I still enjoy coding very much (and get to do some through the current occupation), but it is never about finishing a project – it is always about figuring out how something works and after that the task becomes boring to me. What can I say? It is a burden of being a generalist.